‘Lion’ in the room at Giovanni’s new salon in West Palm Beach
LION HEIGHTS, Fla.
— “It’s like a second home.”
That’s the message a new salon at Givanni’s Beverly Hills, Fla., will be trying to impart to its visitors.
Giovanni has created a new body care salon called the Lion, which it is opening at 1130 NW 16th St. in the former Home Depot space formerly occupied by the former Neiman Marcus department store.
It’s called Lion HEIGHTS because of the name of the building where it’s set up.
Giulio is the owner and owner-man, and his son, Gianluca, who has run the company for a decade, said his father always wanted a salon to complement the business he runs, the Giovannas Barber Shop.
He started Lion HEights because he said the name resonated with the customers, said Gianlucas, who added he has a lot of experience with hairstylists and body care professionals.
“People want a place that’s just clean and it has a friendly feel,” he said.
Giampietro and Gioviani said they started working on the salon as part of a project in 2015 and that the company is already paying off.
The Giovans said they hope to open a second salon in the coming months, adding they’ve got the financing.
The Giovannis have a long history in the beauty industry, with the two having owned two beauty salons in New York.
They opened their first in 1996, when Gianlucci was working at NeimanMarcus.
Giiliani is also the founder and CEO of the Italian fashion label Mascot and was the chief creative officer for Giorgio Armani’s line of clothes.
Giavanni is the fifth Giovanna family business, and the Gioves have owned the company since 2011.
They say the name Lion HEIGHT was inspired by the Lion Hotel, where Giovani’s parents stayed after their first business venture in the 1980s.
The new Lion is modeled after the hotel and the restaurant, said Giivanni, who said he and his father will not be involved in any advertising.
A statement from Giovinias Barber Shop said: “Giovannias has been synonymous with luxurious, professional haircuts and skincare for more than 30 years.
We continue to do the same in our new Beverly Hills salon.
We’re excited to welcome our customers and our new Lion HEIGHSCENES.
It’s going to be a very special experience for all.”
More on the Giivannas from the Associated Press: