Ferraris to stop stripping after Ferrari body care
LONDON — The Ferrari brand has stopped stripping cars after its body care business became a major source of controversy.
The company said Thursday it would end the practice after the release of a report by the British Medical Journal (BMJ).
It was launched in 2012 with a focus on body hair removal.
It says the procedure led to a rise in infections and deaths, as well as being an economic drain on the Italian luxury carmaker.
The practice has caused outrage in Italy, where there are no laws to ban it, and many celebrities and celebrities’ family members have joined in the call for it to stop.
A spokeswoman for the brand said the company was committed to making the body care industry as safe as possible and would continue to follow best practices, as it had in the past.
The British Medical Association (BMA) said it would now “work with the brand to ensure the health and safety of our members.”
The BMJ report also said the practice contributed to more than 400 deaths in Italy over the past five years.
The BMj has said that a new report from the Italian health ministry will determine whether to ban the practice.